Presented by: The ICANetwork CORPORATE

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How Your App and Mobile Web Site Work

KEY FEATURES OF YOUR MARKETING APP & MOBILE WEBSITE

TRUE 24-7 EXPOSURE

PERSISTENT EXPOSURE: With your app residing on their phone, your customers are constantly reminded of your business. With your own smartphone App and Mobile Website, your business is able to "persistently reside" in your customers' phones - available to them anywhere, anytime - where they can access your information with a simple launch of your app. Absolutely no other marketing tool can deliver the same "real 24/7 exposure".

THE FOCUS IS ON YOU: What we provide you is NOT a Shared App - so you are NOT just an ad or a listing in someone else's app. What you get is a full-featured App and Mobile Website that is dedicated to you and your marketing message. In this "Age of Smartphones", having your own smartphone App and Mobile Website is like having your business brochure in your customer's pocket 24/7.

If you do not establish a 24/7 presence in your customer's phone, chances are your competition will. Without a doubt, your competition knows about Smartphones and Apps and the Mobile Web, and they're probably already working on it.

So, don't just hand over your customers to your competition. Open your ICAN GoApp Account today, and engage your customers through their most personal communications device.

UPDATE YOUR APP & MOBILE WEBSITE ANY TIME

DO-IT-YOURSELF, SELF-SERVE SYSTEM: When you open your ICAN GoApp Account, you will receive your own Account Key and Password that will gain you access to our Advertiser Back Office where you can simply and easily manage the contents of your App & Mobile Website. Using our simple fill-in-the-blanks, point-and-click Web-based interface, you will be able to update the text content of your App & Mobile Web pages, as well as upload your own custom images.

FULL-FEATURED CONTENT

This at-a-glance Page Chart features all the key pages that make up your smartphone App and Mobile Website. These pages should provide you a comprehensive platform that can help your business inform and engage your customers. With your own smartphone App and Mobile Website, these pages are constantly accessible from your customers' phones - available to them anywhere, anytime - where they can access your information with a simple click of the app icon.

SPLASH SCREEN
Also known as the "Cover Page" of your App, this image appears for about 5 seconds immediately after the user clicks your app icon and before the Home page appears.

NOTE: Works only with your iPhone App on all iPhones and iPod-Touch. Non-iPhone smartphones that access your app via the web do not see the splash screen page. 
IMAGE: Upload a custom splash image for your app subject to these specifications:

HOME (MAIN MENU)
The Home page of your app / mobile website also serves as its Main Menu, listing all the key pages available to the user. When a returning smartphone user clicks on your icon from their phone's home screen, they will automatically land on this page. iPhone and iPod-Touch users will see your splash screen image first, before landing on this page.

SHARE THIS APP: At the bottom of your Home page's menu listing is an option which enables the user to share with others information about how to get your app or mobile website. This "viral" feature uses the phone's built-in email to send information about your app to other potential users.
IMAGE:   This page enables you to upload a custom image that will serve as the Main Banner of your App and Mobile Website. The image is also used in both the Contact Us and the Join Us pages.

ALERT PAGE
The Alert Page is the very first page listed in the Main Menu. Use this form to post (send) a special Alert Message to all your app users and subscribers. This message will immediately get posted on the Alert Page of your App & Mobile Website.

IDEAS: Use the Alerts Page to announce your promotional offers, or to distribute your discount coupon (image), or to feature your "Today's Specials" or "Deal-of-the-Day" marketing campaigns.

IMPORTANT: For promotional, non-emergency messages only.

IMAGE: This page enables you to upload your own custom image. The Alert Page uses a GIF image; or use Animated GIF to attract extra attention.

PAGE 1
Pages 1,2, and 3 are called "open-format pages". Each include an image, a headline, and text area that holds up to 1,500 characters and spaces. You can use these pages for whatever purpose you choose.

IDEAS: You can use Page 1 to introduce your business, explain your core offerings and your specialty. For example, restaurants can use this page to feature their head chef or a popular menu item. Doctors, realtors, and other professionals can make Page 1 their profile page.

PAGENAME: You can assign a unique name/title for this page.
IMAGE: This page enables you to upload a custom image that is appropriate to the subject matter you are covering in this page.

PAGE 2
Pages 1,2, and 3 are called "open-format pages". Each include an image, a headline, and text area that holds up to 1,500 characters and spaces. You can use these pages for whatever purpose you choose.

IDEAS: You can use Page 2 to write about the history of your business, or to feature clients, offer testimonials, or write about awards your business has won in your industry. Think about this: If this app were a brochure, what would you put on page 2?

PAGENAME: You can assign a unique name/title for this page.
IMAGE: This page enables you to upload a custom image that is appropriate to the subject matter you are covering in this page.

PAGE 3
Pages 1,2, and 3 are called "open-format pages". Each include an image, a headline, and text area that holds up to 1,500 characters and spaces. You can use these pages for whatever purpose you choose.

IDEAS: You can use Page 3 to cover other topics critical to your business. Businesses with multi-ethnic clients can use this page to offer information in a second language. Or you can use Page 3 to provide a list of your branches, dealers, or distributors.

PAGENAME: You can assign a unique name/title for this page.
IMAGE: This page enables you to upload a custom image that is appropriate to the subject matter you are covering in this page.

REGISTRATION FORM
The Join Us page serves a very specific purpose: This is where you explain to your app users the rewards of signing up. Entice them to register and provide you their contact information.

LEAD CAPTURE: The Registration page contains a standard Registration Form which collects the name, phone number, and email address of the user. This information is available to you from your Advertiser Back Office.

IDEAS: Create your own "VIP Club" or "Rewards Program" where you offer registered members exclusive deals that are usually not offered via your Alert Page. Implement an upgrade to the usual deals that you offer.

CONTACT US
The Contact Us page displays your information with special features:

TAP-TO-CALL: Users simply tap on your phone number to place a call. 

TAP-TO-EMAIL: Users simply tap on your address to send an email.

GOOGLE MAP: Your Contact Us page links to Google Maps and displays your location based on the street address you provide.

SPECIAL LINKS: Your Contact Us page also allows you to include up to three special links which you can use to link your users to:

Your Facebook, Twitter, or other Social Network account
Your video on You Tube or other video serving service
Your own or any other mobile-enabled website 
IMAGE: This page uses the same image that appears in your Home (Main Menu) page. See Home page to change this image.

 

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